Creatively use digital technology to advance your business
Business Bites is a new programme of easily digestible, inexpensive evening courses designed to help directors and managers of small and medium-sized enterprises (SMEs) harness digital technology and tools to address their business challenges.
Initially we are offering ten short courses covering a wide and varied range of topics grouped under three themes:
- Marketing and Sales
- Analysis, Decision Making and Change
- Management Processes
Academics and presenters with real-world experience will deliver the courses, and participants will acquire commercially relevant know-how they can immediately apply in their own organisations.
Individual participants can pick and choose which course or courses to book and may tailor a programme to suit their particular needs. Alternatively, organisations can book places for several individuals.
Please email any questions tok.lee2@westminster.ac.uk
Theme 1 – Marketing and Sales
Courses:
| Gaining Customer Insight: How to identify patterns using simple statistical techniques | 14 Sept 6-9pm |
| Improving Web and Social Media Content: How to make your content work harder | 22 Sept 6-9pm |
| Driving Website Traffic: How to use simple techniques to attract your audience | 11 Oct 6-9pm |
| Developing Online Content from Scratch: How to inspire your digital storyteller | 13 Oct 6-9pm |
| Defining Social Media Strategy: How to use each channel relevantly and effectively | 18 Oct 6-9pm |
Theme 2 – Analysis, Decision Making and Change
Courses:
| Anticipating External Change: How to set up and use an early warning system | 20 Sept 6-9pm |
| Making Better Informed Business Decisions: How to forecast with the help of basic analytical tools | 27 Sept 6-9pm |
| Improving Business Resilience: How to reduce the impact of inevitable surprises | 5 Oct 6-9pm |
Theme 3 – Management Processes
Courses:
| Improving Project Management Performance: How to become more effective by using easy to apply concepts and tools | 25 Oct 6-9pm |
| Leveraging the Cloud: How cloud computing and online applications can help your business stay ahead | 27 Oct 6-9pm |
