Our dear friend Maxine Horn was kind enough to share her article with us about the importance of creative business understanding the intellectual property and how to use it to protect their work.
Creative Barcode welcome the CBI’s support of Creative Industries in context of the UP IP Review – see link to article in The Independent
By Maxine Horn
This is a welcomed public statement by Director General of the CBI and a rare one for an organisation that traditionally represents manufacturing industry – so it is really important
It is important that Creative Industries recognise just how important the IP Review could be to their business if the wrong decisions are taken.
A similar story ran this weekend in the Global Times, China http://opinion.globaltimes.cn/commentary/2011-05/655294.html
It also focuses on the same issues – assignment of rights to global ISP’s and search engines.
In essence if the Government veer on the side of Open-Source favoured by the major (non-UK) search engines – they could be inadvertently signing away intellectual Property rights over any content and imagery, music, film and so forth published and accessible on the internet
Businesses that wish to go with Open-Source and declare their IP Management system as free to use, re-use, re-mix by anyone accessing content on the web or go with permission based usage only IP Management, such as Creative Barcode.
If creative individuals and businesses take no action to protect their work and IP and do not make a visible and formal declaration (whichever method they choose) they may find they have assigned their rights over to the major search engines and social networking sites without realising it.
Promoting your business on the web and using social media search engines to do that, unless their t & c’s state otherwise, is assigning your content to them to use, promote and so forth without your permission and in any manner they see fit – including making it open-source (public domain) to any users of their platforms.
Business need to consider the implications and take action as soon as possible (or not); or risk losing some rights to their own work and the rights assigned to their clients; accept where they are formerly under patent or registered copyright , registered design rights or moral rights
Keep an eye on the IP Review – results of the review to be published later this week and keeping your fingers crossed.
The Global Times China story mentioned Creative Commons – however in the UK Creative Commons is not so much favoured by creative industries as it pushes too far towards open-source which is not an economic model of benefit to the hundreds of thousands of creative whose living depends upon remuneration for their content and creative works. Review www.creativebarcode.com as the alternative to Creative Commons. It is the world’s first open-protection IP management system built to promote fair and ethical trading between creative firms and industry.
Creative industries and academics are not seeking to restrict the world’s access to knowledge or creativity or put up barriers to innovation. They just wish to be fairly remunerated for their work.
The major ISP’s and search engines have a vested interest in open source as they build advertising revenues from it.
The major search engines reporting billions in profits will soon need to build in a micro-payments system for the creators and originators of works they earn their revenues off of the back of.
Balance and fairness is all that is being requested